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Tuesday, February 19 2019 @ 02:32 PM UTC

Digicel mulls entering Panama mobile market

Infrastructure Upgrades - Caribbean mobile holdings company Digicel Group is studying entering Panama's mobile telephony market, newspaper La Estrella de Panamá reported a Digicel executive as saying. "We are interested in obtaining a license to enter the mobile market in Panama, as part of our expansion strategy to Central America," the newspaper quoted Donald Connor, the company's VP for regulatory and legal issues, as saying. Connor said Panama is a niche market and that the company expects to present a proposal and request for a license in the last quarter of 2007. According to José Otero, president of Signals Consulting, the Panamanian government is gearing up to launching two mobile licenses and he believes Digicel and América Móvil are the two prime candidates. By entering Panama Digicel would be going to the lion's den, the main stronghold of its prime competitor in the Caribbean, Cable & Wireless. "If Digicel enters the market this will put some pressure on Cable & Wireless. Digicel will need to enter the market with a strategy of having many exclusive points of sales and resellers across the country," Otero told BNamericas. Otero predicts that it Digicel launches in Panama in 2008, it could achieve 250,000 subscribers by 2011. Digicel expects to implement a per-second billing system in Panama, the newspaper reported. The executive also said that this system could represent for mobile telephony users savings of up to 30-45% a month. Connor did not reveal the investment the company needs to enter the market although he confirmed the investment is not small. Digicel has mobile operations in 22 markets, mainly in the Caribbean, but in 2006 began expanding its footprint to include parts of Central and South America.
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