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Friday, March 22 2019 @ 08:32 PM UTC

"Bullet Beach" in Colon - Classic ...

Real Estate

By DON WINNER for Panama-Guide.com - A few days ago someone showed me promotional materials for a new development called the "Bala Beach Resort" on Panama's Caribbean coast in the Colon Province. My immediate response was "Bala Beach? In Colon? You know "bala" means "bullet" in Spanish, right?" I've been laughing ever since. Remember the famous marketing blunder by General Motors for trying to sell their "Nova" (Doesn't Go) in Latin America? In my book this one is right up there. Where do you live? Bullet Beach in Colon. Has a nice ring to it. Or, maybe a "bang." Consider this free advertising - Great stuff...

Copyright 2007 by Don Winner for Panama-Guide.com. Go ahead and use whatever you like as long as you credit the source. Salud.

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