World Interest in Colon Riots Generated A Traffic Spike in October
Thursday, November 08 2012 @ 01:51 PM UTC
Contributed by: Don Winner
Then I looked at the levels of traffic for the past 30 days everything looked normal, except for a few days in October. Back during the riots in Colon the large international news services such as CNN, Fox, and the networks in both the United States and Europe picked up the story about how people in Panama were protesting against Law 72, which would have allowed for the sale of the lands of the Colon Free Trade Zone. Well, apparently a lot of people saw those reports and plugged "Panama" into their search engines to learn more. As a result of those searches this website saw a huge traffic spike during October - almost a doubling of our normal or expected levels of traffic for October. I would have expected something over 140,000 or so, and in fact we almost hit 260,000 -
While it's nice to see them back online, I suspect the guys at Site Meter might have lost some of their data during their outage, because the numbers for September are wrong (low). Unfortunately I'm only using their free service so I can't go back to see data that's more than 30 days old, so it's impossible for me to see what they have for September. But "spikes" like this one in October are common when there's some sort of breaking news in Panama. So yeah, we saw more than a quarter of a million visitors in just one month.
It's Always A Good Time To Advertise on Panama Guide: Traffic to this website has been growing steadily since we launched now more than eight years ago on 27 August 2004. I no longer get concerned over daily or seasonal ebbs and flows of traffic, because I have learned over the years that traffic levels will just keep growing, as long as I keep working hard. Most of the people in the world simply ignore Panama most of the time, but when something important or interesting happens, they turn here. And when these sorts of spikes in interest occur, I almost always see a fundamental increase in repeat traffic afterward, because some of these people "discover" Panama-Guide.com and they start to use it every day. Anyway, if you have a product or service you would like to promote, now is a good time to get serious. Dry season is coming, and the more important underlying fundamental traffic is already starting to ramp up. As soon as it gets cold and starts to snow up North, people start looking for warmer climes. This year I expect to see more interest from hotels, because thousands of new hotel rooms are coming online and occupancy rates are dropping. Businesses increase their advertising budgets when competition gets stiffer, because they have to fight for that limited set of customers.