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Thursday, June 20 2019 @ 11:30 AM UTC

Hey Guys - It's Sweeps Week - Throw a Dog a Bone...

What is PG? By DON WINNER for Panama-Guide.com - I call the last few days of the month "sweeps week" because it's during this time that I often set new traffic records for the Panama-Guide.com website. In the website business it's all about the traffic. As traffic to the website grows, it's common for us to match last month's numbers at about the middle of the last week of the next month. So by about the 26th or 27th of any month I can see that we have already obtained the same levels of traffic from previous comparable months, and now we're looking to sprint to the end of the month in new territory - breaking traffic records as we go.

Unique Visitors - The Most Important Category: We've been averaging more than 90,000 unique visitors per month since the May 2009 elections. There's a possibility that maybe, just maybe, we might hit 100,000 uniques for the first time this month. Those people with smaller websites like to talk about "hits" to their websites because that's usually the largest number produced by their website statistical programs. For example, so far in January 2010 we've seen more than 8.2 million hits to the website. But, so what? What does that mean? A much more important number is "unique visitors" - a category in which each visitor to the website is counted only once during the month. If you are a regular reader and you come back to the website every day, you only count as "1" in that number. Unique visitors is the most important number for current and potential advertisers because it gives them a sense of exactly how many different people their advertising will reach. And for January 2010 - for the first time - we are getting close to 100,000 unique visitors.

Not There Yet: It's going to be close and it's certainly not in the bag, but if current traffic levels and trends continue through Sunday then we just might get there. This is when I call upon you, my faithful readers, for a little help to push it over the top. Of course it's just boring website traffic statistics and arbitrary numbers, but I would like to start off 2010 by reaching the "100,000 unique visitors" plateau. In this business, traffic equals food. I turn traffic into diapers and dog food. I can walk into a meeting with a potential advertiser and truthfully tell them we get that many uniques each month. About half of our unique visitors come from the United States, about a third from Panama, and the remainder from the rest of the world.

Please Help Us Get There: This is a shameless plug and a call for help. I ask you, our faithful regular readers, to please do your part to help push us over the top. Please send a quick note or email someone, anyone, who you think might be interested in taking a look at what we offer here at Panama-Guide.com. If you happen to know someone in the UK that would be fantastic because those blokes are just starting to wake up to Panama. Anyway, whatever little thing you can do to help will be greatly appreciated. And as always, thank you very much for your continued support.

Copyright 2009 by Don Winner for Panama-Guide.com. Go ahead and use whatever you like as long as you credit the source. Salud.

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